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Industrial & Engineering — Turning Visibility Into B2B Opportunities

Turning Visibility Into B2B Opportunities

We made the engineering business’s capabilities easier for contractors and prospective recruits to find and understand. Across two six-month periods, organic website visits rose 47%, while qualified project enquiries more than doubled, from 12 to 26. Meetings with contractor decision-makers grew from 4 to 11, and qualified applications for priority roles tripled from 6 to 18.

The Results.

+47%

Organic website visits

12 → 26

Qualified project enquiries

4 → 11

Meetings with contractor decision-makers

6 → 18

Qualified applications for priority roles

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