# Custory

> Custory is a Singapore-based creative and brand growth consultancy that bridges strategy, storytelling, campaigns, content, merchandise production, and strategic partnerships into one integrated ecosystem for modern brands, clubs, and organisations.

Founded by Samantha Tan (Founder & Managing Director), Custory works alongside client teams — not around them — across a three-stage process: Research & Strategic Alignment, Execution & Team Alignment, and Tracking & Optimisation. The studio positions itself as an alternative to traditional agencies, combining creative direction with commercial, ROI-driven growth strategy. Clients include Singapore Swimming Club, National University of Singapore, Nanyang Technological University, Singapore Management University, The Garage, and Yew Seng Heng Engineering, spanning industries such as sports & lifestyle, technology, luxury travel, fitness, fashion & apparel, and industrial & engineering.

## Company

- [Home](https://custory.com/): Overview of Custory's mission, services, process, clients, and case studies.
- [About](https://custory.com/about): Founder story (Samantha Tan), studio mission/values/vision, team profiles, and production partners.
- [Trust & Privacy](https://custory.com/trust): Privacy policy and trust information.

## Services

- [Services overview](https://custory.com/services): Full breakdown of Custory's four core service lines and working process.
  - Brand Growth & Performance Strategy — positioning, campaign planning, audience growth, and performance strategy.
  - Campaigns, Social Media & Content — campaign development, content production, social management, and digital communication.
  - Merchandise Design & Production — merchandise, apparel, gifting, packaging, and production management from concept to delivery.
  - Strategic Partnerships & Collaborations — influencer campaigns, partnerships, and collaborations for reach and visibility.

## Work

- [Case Studies](https://custory.com/case-studies): Client work across sports & lifestyle, technology & platform, luxury travel & lifestyle, fitness & lifestyle, fashion & apparel, and industrial & engineering sectors.
- [Shop](https://custory.com/shop): Custory's merchandise/product offerings.

## Resources

- [Insights](https://custory.com/insights): Articles and thought leadership from Custory.

## Contact

- Email: admin@custory.co
- Location: Singapore
- Social: [Instagram](https://www.instagram.com/custoryofficial), [TikTok](https://www.tiktok.com/@custoryofficial), [LinkedIn](https://www.linkedin.com/company/custoryoffical), [Facebook](https://www.facebook.com/profile.php?id=61556835771548), [YouTube](https://www.youtube.com/@custoryofficial)