Sports & Lifestyle
Sports & Lifestyle Club
Research-led brand positioning and membership marketing increased tour sign-ups by 130% and doubled membership conversions for a leading Singapore club.
Research-led brand strategy, market positioning and monthly execution built around your business goals.
A clear brand position helps people understand why they should choose you. A growth strategy turns that position into a plan for reaching them, earning their trust and converting interest into action.
Custory works as an extension of your marketing team. As a brand strategy consultancy in Singapore, Custory brings both together. We research your business, customers, competitors and current marketing performance before developing an in-depth strategy and roadmap. Then we stay involved to execute agreed priorities, measure results each month and refine the approach.
Our 6 to 12-month engagements support both B2B and B2C brands, most often for membership and community-driven organisations: private clubs, universities, fitness and lifestyle brands, and hospitality groups.
Your Brand Strategy & Growth engagement
6 to 12 monthsA review of your commercial goals, customer journey, market landscape, and existing marketing performance.
A defined audience, value proposition, brand narrative, and distinct position in your market.
An in-depth strategic report setting out opportunities, marketing priorities, channels, campaigns, and KPIs across a 6 to 12-month engagement.
Agreed campaigns, content, and marketing initiatives delivered against the roadmap.
Monthly reviews of relevant metrics, with clear findings and recommendations for what to improve next.
Guidance on campaign decisions, emerging opportunities and changes in business priorities.
Naming, verbal identity, messaging, logo design, typography, colour systems, brand templates and guidelines when a new or refreshed identity is needed.
Recognise this? Tap “After” to see the shift.
Campaigns planned without a shared direction
Unclear messaging across channels
Marketing decisions based on assumptions
Reports focused only on activity
A strategy document left unused
Step 1
We align on your business objectives, challenges, audience, and measures of success.
Step 2
We review your market, competitors, customer journey, brand, and current marketing performance.
Step 3
We deliver an in-depth report covering brand positioning, growth opportunities, marketing priorities, and a 6 to 12-month roadmap.
Step 4
We deliver the agreed campaigns, content and marketing initiatives against the roadmap each month.
Step 5
We review performance against agreed KPIs and refine the strategy as your business grows.
You and our team, intertwined
The same team that develops your brand and growth strategy stays involved throughout monthly execution.
Access strategy, content, design, production, and performance marketing capabilities without building a full internal department.
We help clubs, universities, fitness, lifestyle, and hospitality organisations strengthen engagement, belonging, and long-term loyalty.
Our work is measured against enquiries, registrations, memberships, qualified leads, conversions, and sales.
Strategy is informed by customer insights, market opportunities, and ongoing performance.
Work directly with the people developing your strategy and overseeing its execution.
For a major recreational club in Singapore, our brand and membership marketing work delivered:
Prospects and members reached
Growth in membership tour sign-ups
Growth in membership conversions
Acquired value for client
Want the full story behind these numbers?
To protect client confidentiality, we don't publish names or full details. Book a call and our team will give you an in-depth walkthrough of how we transformed this client.
Sports & Lifestyle
Research-led brand positioning and membership marketing increased tour sign-ups by 130% and doubled membership conversions for a leading Singapore club.
Industrial & Engineering
A brand and marketing strategy built to strengthen credibility with contractors, attract skilled talent and generate qualified project enquiries.
Fitness & Lifestyle
Community-led positioning and campaigns designed to attract new audiences, deepen participation and build lasting loyalty.