Campaign development, content production and social management across every digital channel.
One team. End-to-end.
Overview
Posting consistently is not a strategy. It’s a habit.
Custory is a social media agency in Singapore that starts with the campaign idea, not the content calendar.
How that works:
Most social media marketing agencies either strategise or produce. Splitting the two is where brands lose consistency, speed and budget.
As a content marketing agency we work with consumer brands, clubs, universities and B2B organisations — audiences that need very different content, run by one team that knows the difference.
Key Capabilities
Campaign Strategy
The idea, the audience, the channel plan, the measurement framework.
Creative Direction
Look, tone and art direction across every format.
Content Production
Photography, video, design and copy, produced in-house.
Artist & Creator Collabs
Creators briefed to fit the brand, not just the follower count.
Activation & Events
Launches, activations and member events with content built in.
Social & Editorial
Calendars, publishing, copywriting, community management.
Launch Coordination
Sequencing across paid, organic, partners and press.
Post-Launch Analytics
What worked, what didn’t, what changes next cycle.
Retainer services
Day-to-day ownership of your channels: calendars, publishing, copy, community management and monthly reporting. A social media management agency model for brands without an in-house team, or with one that’s stretched.
Always-on content that builds search visibility and trust — editorial, blog, EDM, LinkedIn and long-form. Written to rank and to be read.
Brand films, campaign hero videos, short-form social, event coverage, testimonials and product content. Scripting, shoot, edit and platform-specific cutdowns, all in-house.
Why Custory
How we work
Step 01
Objectives, audience, budget, success metrics.
Step 02
Campaign idea, creative direction, channel plan.
Step 03
Shoot, edit, design, copy.
Step 04
Sequenced rollout across paid, organic and partner channels.
Step 05
Performance review and next-cycle recommendations.
By the numbers
Campaigns delivered
Video views generated
Average engagement growth
Industries served
Selected work
Creator-led content that grew an active community, not just a follower count.
Launch campaign and content system built around a merchandise drop.
Always-on acquisition content that moved user growth, not just awareness.
Questions
Let's build together