Sports & Lifestyle
Sports & Lifestyle Club
Research-led brand positioning and membership marketing increased tour sign-ups by 130% and doubled membership conversions for a leading Singapore club.
Campaigns, content, photography and video, planned and produced around a clear strategy for every channel that matters to your audience.
A content calendar keeps your channels active. A strong content strategy makes every post, video and campaign work towards a purpose.
Custory develops the ideas, messaging and creative assets behind your marketing. We manage social media, produce content and coordinate campaign launches across the channels that matter to your audience.
Our team leads strategy, creative direction and execution. For specialist shoots or larger productions, we work closely with trusted production partners while remaining your point of contact throughout.
Posting consistently is not a strategy. It is only one part of building a brand that people remember.
Your Content, Social Media & Campaign Production engagement
Monthly or per campaignAudience insights, content themes, channel priorities and a plan tied to your marketing goals.
Creative concepts, messaging, rollout plans and assets for launches or ongoing promotions.
Content calendars, captions, scheduling, publishing and community engagement.
Copywriting, graphic design, editorial content and platform-specific creative assets.
Brand films, campaign videos, interviews, testimonials, event coverage and short-form social videos.
Brand, product, lifestyle, portrait and event imagery planned for your marketing channels.
Production schedules, approvals and publishing across agreed channels.
Reviews of content performance, audience response and next-cycle recommendations.
Monthly planning, content creation, publishing and community management across your agreed platforms.
A consistent supply of design, copy, photography and video for campaigns, social media and other brand channels.
Planned shoots and edits for brand storytelling, customer stories, events and short-form content.
Concept-to-launch support for promotions, brand initiatives, product launches and community campaigns.
Step 1
Align on your audience, objectives, channels, budget and deliverables.
Step 2
Define the content themes, channel priorities and measurement framework.
Step 3
Shoot, edit, design and write the assets required.
Step 4
Sequenced rollout across paid, organic, partners and press.
Step 5
Performance against agreed KPIs and recommendations for the next cycle.
You and our team, intertwined
We establish what the content needs to communicate and achieve before deciding what to produce.
Messaging and creative direction carry through posts, photography, video and campaigns.
We adapt the content to your audience, whether the goal is to build community or support a longer sales journey.
Our team manages the work and brings in trusted production partners when specialist support is needed.
Content can stand alone as a service or put your brand and growth roadmap into action.
For a major recreational club in Singapore, our brand and membership marketing work delivered:
Prospects and members reached
Growth in membership tour sign-ups
Growth in membership conversions
Acquired value for client
Want the full story behind these numbers?
To protect client confidentiality, we don't publish names or full details. Book a call and our team will give you an in-depth walkthrough of how we transformed this client.
Sports & Lifestyle
Research-led brand positioning and membership marketing increased tour sign-ups by 130% and doubled membership conversions for a leading Singapore club.
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