Luxury Travel & Lifestyle
Extending the Experience Beyond the Tour
A collaboration with a local artist brought an original creative perspective to the tour company’s brand and gave travellers a more distinctive way to connect with the destination.
Find the right creative partners, build a campaign around their strengths and reach audiences through content they want to engage with.
The right influencer or artist brings more than an audience. They bring a perspective that can make a campaign more relevant, credible and distinctive.
Custory plans and manages influencer marketing campaigns, creator content and artist collaborations for B2B and B2C brands. We help define the brief, source suitable collaborators, coordinate production and manage the rollout.
Artist partnerships can also extend into original artwork and co-created merchandise. We develop the commercial opportunity with the artist, so their work remains recognisably theirs.
Your Creator & Artist Collaborations engagement
Per campaignCampaign objective, audience, channels, budget, deliverables, and measurement plan.
Shortlisting collaborators based on audience relevance, content quality, and brand fit.
Videos, photography, and social content created by collaborators for agreed brand or creator channels.
Original artwork, campaign creative, and commissioned projects developed with independent artists.
Artist-designed products, limited-edition releases, and launch concepts developed with our merchandise team.
Briefing, timelines, approvals, production coordination, and publishing schedules.
Agreed deliverables and usage rights for brand channels, paid ads, or other intended placements.
Review of agreed measures such as relevant reach, engagement, visits, enquiries, or sales.
Recognise this? Tap “After” to see the shift.
Selecting influencers mainly by follower count
Asking every creator to deliver the same script
Content published without a wider campaign plan
Unclear deliverables and content usage
We define the audience, campaign objective, budget and role of each creator or artist.
We align the brand brief with the collaborator’s creative approach and agree on deliverables.
We coordinate content, approvals, launch dates and performance reporting.
Step 1
Confirm your audience, campaign goals, budget and timeline.
Step 2
Identify creators or artists suited to the project.
Step 3
Agree on the concept, deliverables, fees, usage rights and approvals.
Step 4
Coordinate content creation, artwork or product development.
Step 5
Publish the campaign and report on agreed outcomes.
You and our team, intertwined
We plan what the collaboration needs to achieve before choosing who to work with.
Partnerships can produce content, original artwork or merchandise, depending on the brief.
We work with artists as independent collaborators, not interchangeable content suppliers.
Custory manages the brand brief, collaborators, production and campaign rollout.
Creator fees, production costs, deliverables and usage rights are agreed before work begins.
Campaign videos measured
Combined views across Instagram, Facebook and TikTok
Combined engagements
Highest-performing video
Figures reported as at 27 August 2026. Client identity remains confidential.
Want the full story behind these numbers?
To protect client confidentiality, we don't publish names or full details. Book a call and our team will give you an in-depth walkthrough of how we transformed this client.
Luxury Travel & Lifestyle
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Let's build together