Build a stronger website, reach the right audience through search and advertising, and measure what turns visits into business.
Your website should help customers understand your offer and take the next step. Search visibility and paid advertising help the right people find it. Analytics shows where the journey is working and where it needs improvement.
Custory brings these parts together. We lead the digital strategy, brand direction and client coordination, working closely with specialist delivery partners on development, technical search and paid media.
We support B2B and B2C businesses with websites and digital marketing scoped around their audience, sales journey and commercial goals.
Your Websites & Digital Marketing engagement
Project or ongoingSite structure, user journeys, messaging and page planning based on what visitors need to know and do.
Responsive business websites, landing pages, content-managed sites and e-commerce stores.
Keyword research, technical and on-page SEO, content recommendations and local search optimisation where relevant.
Review of content structure, answers and site signals relevant to AI-assisted search.
Search and social advertising, from campaign setup and audience targeting to ongoing optimisation.
Improvements to page content, forms and customer journeys to support more enquiries or sales.
Google Analytics 4, Google Search Console, conversion tracking and performance reporting.
Ongoing updates, technical upkeep and minor improvements when included in the agreed scope.
Recognise this? Tap “After” to see the shift.
A website that explains the business but gives visitors no clear next step
Search, ads and website content managed separately
Marketing decisions based on clicks alone
A website that stays unchanged after launch
We plan a website that communicates your offer clearly and makes it easy for visitors to take action.
We develop an appropriate mix of SEO, search content and paid advertising.
We use analytics and conversion data to identify what is working and where the experience can improve.
Step 1
Align on your audience, business goals, existing website and digital performance.
Step 2
Define the site structure, channel priorities, scope and success measures.
Step 3
Develop the agreed website, search foundations, campaigns and tracking.
Step 4
Test the customer journey and bring the agreed activity live.
Step 5
Review performance and recommend improvements to content, campaigns and conversion paths.
You and our team, intertwined
Your website, search content and ads communicate a consistent position.
Custory leads the direction and coordinates specialist technical delivery.
We look beyond traffic to enquiries, bookings, leads and purchases.
Websites and campaigns can be reviewed and improved as your business evolves.
We shape the customer journey around how your audience researches and buys.
For a Singapore engineering company, the example below compares two six-month periods:
Organic website visits
Qualified project enquiries
Meetings with contractor decision-makers
Qualified applications for priority roles
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Industrial & Engineering
A clearer website, search-focused content and more direct enquiry paths helped an engineering company reach contractors and prospective hires. In this example, qualified project enquiries rose from 12 to 26, contractor meetings increased from 4 to 11, and applications for priority roles grew from 6 to 18 across comparable six-month periods.
Let's build together